Submission Notes

The INSIGHTS Middle East Call Centre/CX '25 Awards winners will be announced at the Middle East Call Centre/CX Awards '25 Gala Dinner on Sept 25, in Dubai.

“Future Plan/AI  (FP/AII)” Awards – 2025

Part A - Instructions

This new INSIGHTS Middle East Call Centre Awards category seeks to highlight the ways forward-thinking organisations are gearing up to leverage their call centre’s value proposition in the fast emerging “new normal” market place, and in particular when it comes to leveraging the use of AI. This new thinking recognises that the role of the call centre has changed unequivocally, and whether the development drivers are market changes, new technology options like AI, customer experience mandates or whatever, there is no going back and stepping up your game is the only option.

The submission information required for this new category is indicated in part B. For each submission, a 1,000 word description and an accompanying Powerpoint entry are required. For the ppt, we require a  synopsis of the situation that can be presented in 15 mins in the case that the submission be selected for presentation at the MECC event - in other words the new initiative must be capable of being presented as clearly, succinctly and dynamically as possible in a quarter of an hour. 

You are entitled to enter up to 3 submissions and each entry costs $1,000 + 5% vat (Vendors are also allowed to enter these Awards to showcase their achievements)

(Note that whilst creative and innovative approaches consistent with the organisation’s brand values are key considerations, the ability to demonstrate a clear RoI will, we believe, be a key aspect when it comes to judging.)

Additional notes on submissions and the judging process are contained in Part C.

Part B - Description Format For “FP/AII” Submission

Entries in these Awards categories must submit a Powerpoint presentation with the following suggested slide sequence.  Note that each slide below can be the first of several under that heading:_

Part C - Submission Guidance

1. The deadline for submission is early Sept, 2025
2. Both the c 1000 word description and the Powerpoint presentation should be sent by email to djkeenaghan@insights-me.com - a separate email for each submission being made.
3. INSIGHTS consultants will review the submissions over the course of the following few weeks and get back to candidates for clarifications, etc as required. Further guidance on presentation improvement may also be provided at this point.
4. The most interesting and relevant submission entries as adjudged by Insights and subject to event timing limitations will be invited to present their submission to their conference peers for 15 mins at the MECC ’25 event on Sept 24-25.
5. As indicated above, the final FP/AII Awards Judging Step calls for the audience in attendance on the day to decide the winners out of the given presentations. The winners are not announced at this point
6. The opening of the competition to vendors and the multiple AI use cases that are now being deployed in client installations may result in multiple Awards winners in some of these new AI categories such as:

• Best Strategic Use of AI
• Best AI Agent Use Case
• Best AI OSF (Operating Support Function) Use Case
• Best AI CX Use Casae

7. FP/AII Awards winners will be formally announced at the INSIGHTS Middle East Call Centre/CX Awards dinner on the evening of Sept 25.

Basic Entry Form